Archive for the ‘Marketing’ Category

How to name your game

Friday, October 16th, 2009

The name of your game describes your game and your brand! Get it right! Scott Miller has written an article on what makes a good name based on his experiences, in summary:

  • Meaningful title
  • Short names are better than long names
  • Avoid punctuation in the game title
  • Avoid generic titles
  • Avoid sequel numbers

“In general, a product name is one of the most important aspects of a brand. In effect, a name is a brand’s banner, or headline, and it needs to quickly convey a compelling, meaningful message about the product itself”. – Scott Millar

Read the entire article by Scott Millar: Why the game name matters

Pricing a game – Risk and reward gameplay

Wednesday, July 8th, 2009

When it comes to free games versus paid-for games, I enjoy a game a lot more if I’ve paid for it.

Love heart

Buying a game is one more risky decision that can be very rewarding, the rest are in-game. Just like playing a game and choosing between two weapons when you can only carry one.

Is the price of the game one more atom in a list of rewarding game ingredients?

Purchasing a well priced game make me feel great. An agonising decision is my favourite! Of course if the game sucks then I feel bad, and that’s not a good thing.

Something to think about when you go to price your game. Is the act of buying a game, a game we play with ourselves?

Note: New to game atoms? read Danc’s post on The Chemistry of Game Design


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