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	<title>BrandFeelsGood &#187; Marketing</title>
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	<description>It&#039;s the little things that count!</description>
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		<title>How to name your game</title>
		<link>http://brandfeelsgood.com/2009/how-to-name-your-game/</link>
		<comments>http://brandfeelsgood.com/2009/how-to-name-your-game/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 07:46:22 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brandfeelsgood.com/?p=271</guid>
		<description><![CDATA[The name of your game describes your game and your brand! Get it right! Scott Miller has written an article on what makes a good name based on his experiences, in summary: Meaningful title Short names are better than long names Avoid punctuation in the game title Avoid generic titles Avoid sequel numbers &#8220;In general, [...]]]></description>
			<content:encoded><![CDATA[<p>The name of your game describes your game and your brand! Get it right! Scott Miller has written an article on what makes a good name based on his experiences, in summary:</p>
<ul>
<li><strong>Meaningful title</strong></li>
<li><strong>Short names are better</strong> than long names</li>
<li><strong>Avoid punctuation</strong> in the game title</li>
<li><strong>Avoid generic titles</strong></li>
<li><strong>Avoid sequel numbers</strong></li>
</ul>
<p>&#8220;In general, a product name is one of the most important aspects of a brand. In effect, a name is a brand&#8217;s banner, or headline, and it needs to quickly convey a compelling, meaningful message about the product itself&#8221;. &#8211; Scott Millar</p>
<p>Read the entire article by <a href="http://dukenukem.typepad.com/game_matters/2004/02/the_name_of_the.html">Scott Millar: <strong>Why the game name matters</strong></a></p>
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		<title>Pricing a game &#8211; Risk and reward gameplay</title>
		<link>http://brandfeelsgood.com/2009/pricing-a-game-risk-and-reward-gameplay/</link>
		<comments>http://brandfeelsgood.com/2009/pricing-a-game-risk-and-reward-gameplay/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 14:04:07 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://brandfeelsgood.com/?p=101</guid>
		<description><![CDATA[When it comes to free games versus paid-for games, I enjoy a game a lot more if I&#8217;ve paid for it. Buying a game is one more risky decision that can be very rewarding, the rest are in-game. Just like playing a game and choosing between two weapons when you can only carry one. Is [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to free games versus paid-for games, I enjoy a game a lot more if I&#8217;ve paid for it.</p>
<p><img class="size-full wp-image-132 alignright" title="candy_heart" src="http://brandfeelsgood.com/wp-content/uploads/2009/07/candy_heart.png" alt="Love heart" width="101" height="93" /></p>
<p>Buying a game is one more risky decision that can be very rewarding, the rest are in-game. Just like playing a game and choosing between two weapons when you can only carry one.</p>
<p>Is the price of the game one more atom in a list of rewarding game ingredients?</p>
<p>Purchasing a well priced game make me feel great. An agonising decision is my favourite! Of course if the game sucks then I feel bad, and that&#8217;s not a good thing.</p>
<p><span id=":pq" dir="ltr">Something to think about when you go to price your game. <strong>Is the act of buying a game, a game we play with ourselves</strong>?</span></p>
<p>Note: New to game <strong>atoms</strong>? read Danc&#8217;s post on The <a href="http://lostgarden.com/2007/07/chemistry-of-game-design.html">Chemistry of Game Design</a></p>
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