Key concepts and definitions for interface design / gaming / improving you brand

Culture consistency – keep behavior consistent with the norms of the given social culture, eg don’t try to make your Windows game behave like a Mac game

Genre consistency – keep behavior in your product the same as other products in the same genre, eg in an FPS use the same keys as other FPS’s (wasd keys for movement)

FPS first person shooter

UI user interface – how the software responds to user input, not to be confused with GUI

GUI graphical user interface – the visual aspect of the user interface typically using icons and visual representations of real world objects

ROI return on investment